When a game show stops looking like a mini survival game
When a game show stops looking like a mini survival game
Application concept for the Toulouse Game Show 2025
Application concept for the Toulouse Game Show 2025
Role
Role
Solo UX/UI Designer
Solo UX/UI Designer
Client
Client
Toulouse Game Show
Toulouse Game Show
Status
Status
Conceptual prototype
Conceptual prototype
Problem
Problem
Problem
Finding your way through a geek convention shouldn’t feel like a side quest
Finding your way through a geek convention shouldn’t feel like a side quest
Finding your way through a geek convention shouldn’t feel like a side quest
Every year, Toulouse Game Show welcomes thousands of excited visitors. But once inside, the experience can feel more like a survival game: confusing layouts, scattered schedules, and near-impossible group coordination. This app set out to defeat four recurring “mini-bosses”:
Every year, Toulouse Game Show welcomes thousands of excited visitors. But once inside, the experience can feel more like a survival game: confusing layouts, scattered schedules, and near-impossible group coordination. This app set out to defeat four recurring “mini-bosses”:
Every year, Toulouse Game Show welcomes thousands of excited visitors. But once inside, the experience can feel more like a survival game: confusing layouts, scattered schedules, and near-impossible group coordination. This app set out to defeat four recurring “mini-bosses”:
A map that’s more maze than guide
Between zones, halls, and themes, finding your way feels like a challenge mode. A clear, filterable, mobile-friendly map was long overdue.
A map that’s more maze than guide
Between zones, halls, and themes, finding your way feels like a challenge mode. A clear, filterable, mobile-friendly map was long overdue.
A map that’s more maze than guide
Between zones, halls, and themes, finding your way feels like a challenge mode. A clear, filterable, mobile-friendly map was long overdue.
Planning your day shouldn't require spreadsheets
With panels, signings, shopping and queues, building a plan quickly becomes overwhelming. The app needed to offer a smooth, flexible way to organize your visit — without the mental load.
Planning your day shouldn't require spreadsheets
With panels, signings, shopping and queues, building a plan quickly becomes overwhelming. The app needed to offer a smooth, flexible way to organize your visit — without the mental load.
Planning your day shouldn't require spreadsheets
With panels, signings, shopping and queues, building a plan quickly becomes overwhelming. The app needed to offer a smooth, flexible way to organize your visit — without the mental load.
Staying together shouldn’t rely on luck
Finding friends in a crowd shouldn’t feel like hunting shiny Pokémon. We needed light tools to make group coordination simple and stress-free.
Staying together shouldn’t rely on luck
Finding friends in a crowd shouldn’t feel like hunting shiny Pokémon. We needed light tools to make group coordination simple and stress-free.
Staying together shouldn’t rely on luck
Finding friends in a crowd shouldn’t feel like hunting shiny Pokémon. We needed light tools to make group coordination simple and stress-free.
From "that looks cool" to "I'm heading there" — fast
The challenge : not to tone it down, but to channel it.
Keep the fun, remove the friction.
From "that looks cool" to "I'm heading there" — fast
The challenge : not to tone it down, but to channel it.
Keep the fun, remove the friction.
From "that looks cool" to "I'm heading there" — fast
The challenge : not to tone it down, but to channel it.
Keep the fun, remove the friction.
A visual identity that puts on a show… but doesn’t guide the user
A visual identity that puts on a show… but doesn’t guide the user
A visual identity that puts on a show… but doesn’t guide the user
The TGS brand is loud, proud, and full of pop culture flair — saturated colors, geeky references, and plenty of energy. The vibe is great. The usability? Less so.
Typography is inconsistent, visual hierarchy is weak, and contrast issues make readability a struggle. The design works well for posters and social media — not so much for digital interfaces.
The TGS brand is loud, proud, and full of pop culture flair — saturated colors, geeky references, and plenty of energy. The vibe is great. The usability? Less so.
Typography is inconsistent, visual hierarchy is weak, and contrast issues make readability a struggle. The design works well for posters and social media — not so much for digital interfaces.
The TGS brand is loud, proud, and full of pop culture flair — saturated colors, geeky references, and plenty of energy. The vibe is great. The usability? Less so.
Typography is inconsistent, visual hierarchy is weak, and contrast issues make readability a struggle. The design works well for posters and social media — not so much for digital interfaces.
IMPACTANT
IMPACTANT
IMPACTANT
AUDACIEUX
AUDACIEUX
AUDACIEUX
eNERGIQUE
eNERGIQUE
eNERGIQUE
TRADITIONNEL
TRADITION
TRADITIONNEL
Goals
Goals
Finding balance : playful energy meets functional design
Finding balance : playful energy meets functional design
The goal wasn’t to polish away the identity, it was to give it structure. The visual universe of TGS deserved to live in the app, but in a way that served the user experience, not worked against it.
The goal wasn’t to polish away the identity, it was to give it structure. The visual universe of TGS deserved to live in the app, but in a way that served the user experience, not worked against it.
Goals
Finding balance : playful energy meets functional design
The goal wasn’t to polish away the identity, it was to give it structure. The visual universe of TGS deserved to live in the app, but in a way that served the user experience, not worked against it.
1
Keeping the lively, pop tone
Keeping the lively, pop tone
1
Keeping the lively, pop tone
2
Bringing in visual consistency
Bringing in visual consistency
2
Bringing in visual consistency
3
Making clarity and legibility a top priority
Making clarity and legibility a top priority
3
Making clarity and legibility a top priority
An app designed as a pocket guide — not just another schedule
An app designed as a pocket guide — not just another schedule
An app designed as a pocket guide — not just another schedule
From the start, the goal wasn’t to build “just another event app,” but to create a true companion for visitors — something that could guide, orient, and ease the TGS experience at every turn.
Every interface decision was made in direct response to real, observed pain points.
From the start, the goal wasn’t to build “just another event app,” but to create a true companion for visitors — something that could guide, orient, and ease the TGS experience at every turn.
Every interface decision was made in direct response to real, observed pain points.
From the start, the goal wasn’t to build “just another event app,” but to create a true companion for visitors — something that could guide, orient, and ease the TGS experience at every turn.
Every interface decision was made in direct response to real, observed pain points.
Problem : A map that felt more like a maze than a guide
Problem : A map that felt more like a maze than a guide
Problem : A map that felt more like a maze than a guide
Instead of a huge, scrollable floor plan, the app introduces navigation by theme: Pop Culture, Japan, Gaming, etc.
Each theme leads to a focused, interactive mini-map, complete with stand listings and a “View on Map” button directly accessible from each item.
Instead of a huge, scrollable floor plan, the app introduces navigation by theme: Pop Culture, Japan, Gaming, etc.
Each theme leads to a focused, interactive mini-map, complete with stand listings and a “View on Map” button directly accessible from each item.
Instead of a huge, scrollable floor plan, the app introduces navigation by theme: Pop Culture, Japan, Gaming, etc.
Each theme leads to a focused, interactive mini-map, complete with stand listings and a “View on Map” button directly accessible from each item.
Impact
Impact
Visitors orient themselves faster and more intuitively
They explore by interest, not by trial and error
Navigation feels guided, not overwhelming
Visitors orient themselves faster and more intuitively
They explore by interest, not by trial and error
Navigation feels guided, not overwhelming
Problem : Planning felt like solving a puzzle on expert mode
Problem : Planning felt like solving a puzzle on expert mode
Problem : Planning felt like solving a puzzle on expert mode
The schedule was redesigned as a flexible, user-friendly tool, not a static list:
Highlighted key events on the homepage
Clear, multi-criteria filters (location, theme, type, free/paid)
Frictionless selection and personalization
The schedule was redesigned as a flexible, user-friendly tool, not a static list:
Highlighted key events on the homepage
Clear, multi-criteria filters (location, theme, type, free/paid)
Frictionless selection and personalization
The schedule was redesigned as a flexible, user-friendly tool, not a static list:
Highlighted key events on the homepage
Clear, multi-criteria filters (location, theme, type, free/paid)
Frictionless selection and personalization
Impact
Impact
Planning is easier, faster, and less mentally demanding
Users stay in control of their own rhythm
The app adapts to the user — not the other way around
Planning is easier, faster, and less mentally demanding
Users stay in control of their own rhythm
The app adapts to the user — not the other way around
Problem : Finding your group shouldn’t rely on luck
Problem : Finding your group shouldn’t rely on luck
Problem : Finding your group shouldn’t rely on luck
A simple group member list allows you to locate or call friends on demand — no overloaded live map.
More importantly, a “Need Help / Can Help” system lets users request or offer assistance in real time.
Whether lost, low on battery, or just needing support, users can reach out — and others can respond.
A simple group member list allows you to locate or call friends on demand — no overloaded live map.
More importantly, a “Need Help / Can Help” system lets users request or offer assistance in real time.
Whether lost, low on battery, or just needing support, users can reach out — and others can respond.
A simple group member list allows you to locate or call friends on demand — no overloaded live map.
More importantly, a “Need Help / Can Help” system lets users request or offer assistance in real time.
Whether lost, low on battery, or just needing support, users can reach out — and others can respond.
Impact
Impact
Stronger social connection within the event
Less stress in unexpected situations
A more human, community-driven experience
Stronger social connection within the event
Less stress in unexpected situations
A more human, community-driven experience
Problem : From “this looks cool” to “I’m going” — too much friction
Problem : From “this looks cool” to “I’m going” — too much friction
Problem : From “this looks cool” to “I’m going” — too much friction
Every piece of content — event, stand, or place — is tied to a direct action :
Add to schedule
View on map
Join a friend
The interface is designed to move visitors smoothly from interest to action.
Every piece of content — event, stand, or place — is tied to a direct action :
Add to schedule
View on map
Join a friend
The interface is designed to move visitors smoothly from interest to action.
Every piece of content — event, stand, or place — is tied to a direct action :
Add to schedule
View on map
Join a friend
The interface is designed to move visitors smoothly from interest to action.
Impact
Impact
Fewer blockers, faster decisions
A smoother, more responsive experience
The app supports the energy and spontaneity of the event
Fewer blockers, faster decisions
A smoother, more responsive experience
The app supports the energy and spontaneity of the event
An app designed to anticipate needs — not just clicks
An app designed to anticipate needs — not just clicks
An app designed to anticipate needs — not just clicks
More than a schedule or a map, this app was designed as a real companion for visitors. My approach was to consistently put myself in their shoes, listen to their frustrations, and turn them into simple, intuitive interactions.
Every design decision — from navigation logic to group coordination — was made with one goal: lighten the mental load, streamline the experience, and help people enjoy the event, not fight their way through it.
The result ?
An app that works smoothly because it’s grounded in reality — and because it respects what people actually come to a convention for… without getting in their way.
More than a schedule or a map, this app was designed as a real companion for visitors. My approach was to consistently put myself in their shoes, listen to their frustrations, and turn them into simple, intuitive interactions.
Every design decision — from navigation logic to group coordination — was made with one goal: lighten the mental load, streamline the experience, and help people enjoy the event, not fight their way through it.
The result ?
An app that works smoothly because it’s grounded in reality — and because it respects what people actually come to a convention for… without getting in their way.
More than a schedule or a map, this app was designed as a real companion for visitors. My approach was to consistently put myself in their shoes, listen to their frustrations, and turn them into simple, intuitive interactions.
Every design decision — from navigation logic to group coordination — was made with one goal: lighten the mental load, streamline the experience, and help people enjoy the event, not fight their way through it.
The result ?
An app that works smoothly because it’s grounded in reality — and because it respects what people actually come to a convention for… without getting in their way.
