When the masterpieces are clearer than the website
When the masterpieces are clearer than the website
When the masterpieces are clearer than the website
Redesign prototype of the Musée des Augustins website, in Toulouse.
Redesign prototype of the Musée des Augustins website, in Toulouse.
Redesign prototype of the Musée des Augustins website, in Toulouse.
Role
Role
Solo UX/UI Designer
Solo UX/UI Designer
Client
Client
Museum of the Augustins
Museum of the Augustins
Problem
Problem
A digital journey not fit for a museum
A digital journey not fit for a museum
The Musée des Augustins holds centuries of treasures, but its website doesn’t quite shine the same way. A maze-like navigation, hidden practical info, partial accessibility, and scattered resources make the user journey less intuitive than it should be.
What was needed : a simpler, warmer, more inspiring interface where the essentials stand out right away.
The Musée des Augustins holds centuries of treasures, but its website doesn’t quite shine the same way. A maze-like navigation, hidden practical info, partial accessibility, and scattered resources make the user journey less intuitive than it should be.
What was needed : a simpler, warmer, more inspiring interface where the essentials stand out right away.
Overloaded navigation
Overloaded navigation
Menus pile up, categories multiply, and users end up going in circles. It called for a clear, straightforward path that feels almost like a guided tour.
Menus pile up, categories multiply, and users end up going in circles. It called for a clear, straightforward path that feels almost like a guided tour.
Essential information hard to spot
Essential information hard to spot
Opening hours, closure updates, and visitor info get buried in subpages. What was needed : instant visibility — front and center, no detours.
Opening hours, closure updates, and visitor info get buried in subpages. What was needed : instant visibility — front and center, no detours.
Scattered cultural resources
Scattered cultural resources
Podcasts, virtual tours, educational material: a real goldmine… hidden all over the site. Let’s transform it into a single, engaging hub, easy to browse and inviting to explore.
Podcasts, virtual tours, educational material: a real goldmine… hidden all over the site. Let’s transform it into a single, engaging hub, easy to browse and inviting to explore.
Goals
Goals
A straightforward Journey
A straightforward Journey
Confronted with maze-like navigation, hidden essentials, and scattered resources, the site needed a fresh sense of order.
The goal : streamline, prioritize, and highlight — turning the online journey into something as effortless and enjoyable as strolling through the cloister.
The result : a clearer, more inclusive, and more engaging platform that invites users back to explore.
Confronted with maze-like navigation, hidden essentials, and scattered resources, the site needed a fresh sense of order.
The goal : streamline, prioritize, and highlight — turning the online journey into something as effortless and enjoyable as strolling through the cloister.
The result : a clearer, more inclusive, and more engaging platform that invites users back to explore.
1
Streamline
Streamline
2
Prioritize
Prioritize
3
Highlight
Highlight
Problem : Overloaded navigation
Problem : Overloaded navigation
Too many menus, too many categories, and users end up feeling like they’re stuck in a maze.
To avoid turning every visit into an orienteering exercise, the structure had to be simplified and the path made crystal clear.
Too many menus, too many categories, and users end up feeling like they’re stuck in a maze.
To avoid turning every visit into an orienteering exercise, the structure had to be simplified and the path made crystal clear.
Impact
A streamlined menu with only a few obvious entry points
A visual hierarchy that feels light instead of heavy
Users who actually find what they came for — without wandering in circles
Problem : Essential information hard to spot
Problem : Essential information hard to spot
Opening hours, closures, practical details — everything visitors need first is buried in subpages. The result? Confusion online and disappointment on site.
The fix was to bring these essentials front and center.
Opening hours, closures, practical details — everything visitors need first is buried in subpages. The result? Confusion online and disappointment on site.
The fix was to bring these essentials front and center.
Impact
A centralized “media hub” that’s easy to browse
Cultural content showcased and actually used
Stronger engagement with online audiences
Problem : Scattered cultural resources
Problem : Scattered cultural resources
Podcasts, virtual tours, educational content — the museum has a goldmine of resources, but they’re scattered and hard to find. Like keeping masterpieces locked away in storage.
The answer was to bring them together in one clear, engaging space.
Podcasts, virtual tours, educational content — the museum has a goldmine of resources, but they’re scattered and hard to find. Like keeping masterpieces locked away in storage.
The answer was to bring them together in one clear, engaging space.
Impact
A centralized “media hub” that’s easy to browse
Cultural content showcased and actually used
Stronger engagement with online audiences
From maze to smooth journey
From maze to smooth journey
By reworking navigation, highlighting the essentials, ensuring accessibility, and showcasing cultural resources, the site regains its purpose: opening the museum’s doors — even online.
Users no longer wander through a digital maze; they move with ease, discover more, and return with enthusiasm.
By reworking navigation, highlighting the essentials, ensuring accessibility, and showcasing cultural resources, the site regains its purpose: opening the museum’s doors — even online.
Users no longer wander through a digital maze; they move with ease, discover more, and return with enthusiasm.
Goals
Finding balance : playful energy meets functional design
1
Keeping the lively, pop tone
2
Bringing in visual consistency
3
Making clarity and legibility a top priority